GEICO Voice Fired

The voice of car insurance giant GEICO, Lance Baxter (aka D.C. Douglas), the tag announcer who tells you that you can save 15%, has been fired by GEICO after leaving a voicemail for Tea Party group FreedomWorks questioning their intelligence.

In a voicemail to FreedomWorks, he questioned how the group will “spin it when one of your members does actually kill somebody, wondering if you’ve got a PR spinning routine planned for that or are you just gonna take it when it happens.”

Piling political incorrectness on top of political incorrectness, I understand Baxter’s point. The problem with the Tea Party is while it may have some good ideas, they get obscured by the extremists that end up being the face of the movement. GEICO’s view is not so nuanced. Offending anyone means less market share. And I understand that too.